Psychology of Color

The psychology of color examines how a particular color affects us. Colors can change our perception, feelings, and even make us worry. With the help of color, you can improve memory and attention, and even convince a person to make a particular decision. Knowing the meanings of colors is the key to understanding human behavior. Despite the fact that there is no color code for certain things, throughout our life we ​​associate everything we see with certain colors. We do it every day and don't even think about it. However, when we suddenly notice - a blue banana, orange eye lenses, it surprises us. Research in the psychology of color continues. Possessing this knowledge is key for creatives, businesses, and companies looking to bring new products to market.

Now let's look at the psychology of primary colors

1.Red is the color of passion, it grabs attention and at the same time disturbs us. The psychology of color associates it with love and closeness, joy, as well as with blood, war, suspicion and prohibitions ... We see red at traffic lights, on sale price tags and food. This is the color of urgency, urgency. It is impossible not to notice him, we can not help but pay attention to the red lipstick or red pen corrections in the notebook. If you want to send an important message, please mark it in red. By the way, red color in clothes attracts eyes and arouses sexual desire.

2.White - the color of snow, milk, cotton, bridesmaid dresses. It represents the beginning, lightness, perfection, purity, peace, innocence ... In hospitals and hospitals, white also predominates - it soothes. White shirts are worn to make a good impression. White is neutral, pure, flawless. A blank sheet of paper opens the door for us to a world of new possibilities, hence the expression “start with a blank sheet”. But this same color can also cause melancholy.

Floral Portrait Photography | Wearable Flowers

Florist | Iryna Shulzhenko

Photo by | Yuliya Panchenko

3. Yellow is the color of positive, optimism, youth, reliability and creativity. We use yellow emoticons in messages, and you are unlikely to wear something yellow if you are sad or in a bad mood. It is the color of the sun, gold, cute animals like giraffes or chickens.

With all this, the yellow color is very controversial. It is also associated with betrayal, lies, greed, insanity. In some cultures, yellow flowers symbolize separation, separation, and this color is also associated with certain, often rejected sections of society. Conversely, in China it is the most revered color associated only with positive associations.

4. Orange is an instant eye-catcher. This is the color of various fruits, the color of the sunset. Red-haired people are also always the object of increased attention. A lot of what we call red is actually orange. According to color psychology, orange is the color of energy, extravagance, transformation and uniqueness.

5.Pink - According to the psychology of color, it represents sweetness, femininity, charm, sensuality, politeness, eroticism, the color of the naked body. He is also associated with youth and innocence. A lot of people adore pink color, there are even those who buy everything only pink. There are also ardent opponents of pink who find it annoying, tasteless and sexist.

6. Purple is mysterious and unusual. The psychology of color refers it to luxury, religion, sexuality. Purple objects and things intrigue and attract us. It is not a very common color in nature, and when used correctly, it stands out from the rest. It has also been associated with homosexuality and feminism. It is associated with nostalgia, fantasy, ambition, vanity, and fickleness.

7. Blue or light blue is a favorite color for many. It is the color of harmony, loyalty, peace, sympathy, trust, honor, serenity and communication. Therefore, it is not surprising that it is actively used in the design of social networks and logos. However, not everything is so simple: blue or blue color can seem cold, detached. These colors are completely unsuitable for food and can cause suspicion. But scientists have proven that if you want to lose weight, use blue dishes, it reduces appetite. But they are happy to paint the walls in the apartment in blue, which is also the color of rest, sea, sky and relaxation.

8. Green is the most natural color, the color of nature, grass, youth and hope, health, fertility, and money. According to the psychology of color, it is also the color of freshness and harmony, peace and tranquility. People who protect nature are also called "green". However, this color also has its own "dark" side. He is also associated with poison, with what poisons us, there is even such a proverb - "turned green with envy or anger."

9. Brown is associated with laziness, filth, vulgarity, vagrancy and ugliness. It can seem outdated, boring. This is one of the most underrated colors. However, brown is also the color of wood and autumn, warmth and comfort. It is the color of chocolate and tan. This color surrounds us everywhere and evokes a huge variety of associations.

10. In color psychology, gray symbolizes mainly old age, modesty and simplicity. It can be dark, boring or soft, and even hide secrets and secrets. Hence the expressions - "gray scheme" or "gray salary". On the other hand, this color reminds us of elegance in fashion or the "gray matter" of the brain.

11. As with white, there is still debate over whether black is actually a color. According to color psychology, black is associated with night, power and death. It represents mystery, mourning, denial, hatred, cruelty, etc. Black cats are associated with failure and no one wants to survive a rainy day. However ... who doesn't have black clothes in their wardrobe? This color surrounds us everywhere, it is useful and functional. A beautiful black dress or suit is always an elegant option for evening wear.

Only Please do not confuse the concepts of "color psychology" and "color symbolism". The psychology of color is associated with our physical perception of the world, so it is quite universal. The symbolism, to a greater extent, reflects traditions and culture, and they are different in each country, and often sometimes completely opposite.

Florist : Iryna Shulzhenko & Floral IS Art